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鈥淭he 韩女秀suite platform puts clients firmly in control of their entire CCM workflow, from content creation and management, journey orchestration, campaign management, composition, proofing, editing, and omni-channel delivery, to SLA tracking and reporting on an integrated and robust analytics engine for a deep understanding of each audience member, complete with insights that led to the next best actions鈥�.

"While 韩女秀suite checks all the boxes of Madison Advisors鈥� CCM HMS framework, the real differentiator for 韩女秀suite is its ability to integrate data analytics and artificial intelligence (AI) into marketing campaigns that deliver highly targeted market segmentation. This is followed by customized campaign execution and tracking. Using a customer鈥檚 preferred communication style, O鈥橬eil has the capabilities to manage the omni-channel distribution process and track the results of those actions. The tracking data can then be used to measure a campaign鈥檚 effectiveness in reaching the target audience."

"The growing trend in the marketplace is to meld elements from several traditionally disjointed enterprise IT solutions into a single, end-to-end, cloud platform. O鈥橬eil is clearly at the forefront of this movement and has done a great job building a complete and very extensive CCM platform."